top of page

The Aluminum revolution in cosmetic packaging: a step towards sustainability

Today, let's dive into a topic that's as shiny and resilient as the material we're discussing - aluminum! More specifically, we will explore the innovative packaging shift sweeping across the cosmetics industry, focusing on why Naturé Cosmetics has embraced aluminum bottles. This transition isn't just about a sleek new look; it's a step towards a more sustainable future, especially pertinent to our cherished island communities' unique economy and environment.

From reducing our carbon footprint to aligning with the growing consciousness around sustainability, the switch to aluminum bottles represents more than just a packaging choice. It's a reflection of our commitment to eco-friendly practices and our dedication to being at the forefront of positive change. Join us as we unpack the reasons behind this significant shift and how it could revolutionize the economy and ecology of our beautiful island home.

Why Aluminum, you ask?

Did you know that a staggering 91% of plastic waste has never been recycled? That's a lot of shampoo bottles ending up in landfills and oceans! It's time to break up with plastic and embrace a material that cares for our planet - enter aluminum.

Here's why aluminum is the star of the sustainable packaging world:

  1. Eco-friendly life cycle: Aluminum is a superhero in the recycling world. While 75% of all aluminum ever produced is still being used today, only 9% of plastic can say the same. This means aluminum has more than 3X the recycled content compared to plastic or glass.

  2. Energy efficient: Creating materials from recycled aluminum requires significantly less energy than producing new plastic. It's like choosing between walking and cycling – both get you there, but one is way more energy-efficient.

  3. Strong and lightweight: Aluminum offers an impressive weight-content ratio, meaning we can pack more with less. It's like having a featherweight champion guarding your cosmetics.

  4. Barrier extraordinaire: Aluminum is naturally waterproof and anti-corrosive. It's like a tiny fortress for your beauty products, protecting them from any external nasties.

  5. Abundantly available: The main ingredient for aluminum, bauxite, is the third most abundant resource on earth. We're not running out of this resource anytime soon!

  6. Aesthetic appeal: Let's not forget the cool factor. Aluminum packaging adds a sleek, modern touch to your vanity or bathroom shelf. It's the perfect marriage of style and sustainability.

Impact on Island Markets

If you live on Mascareignes islands, where importing products and managing waste is a logistical challenge, you understand that our aluminum packaging revolution could be a game-changer. Lightweight aluminum reduces transport emissions, and its infinite re-cyclability aligns perfectly with the needs of these closed markets. Islands can become more self-sufficient in managing resources, turning a potential vulnerability into a strength.

A Step Towards a Greener Future

By switching to aluminum-packaged cosmetics, you're not just making a statement with your beauty routine; you're actively contributing to a more sustainable world. Every aluminum bottle used is a step away from the plastic pollution crisis.

Our refill program: a circular economy in action

At Naturé Cosmetics, we're not just passionate about bringing you quality products; we're also committed to sustainable practices. A key part of this commitment is our innovative refill program, designed to reduce waste and promote a circular economy. Here's how it works:

Step 1: Purchase and Enjoy

It all starts with you, our valued customer. You purchase your favorite Naturé Cosmetics products online, packaged in our sustainable aluminum bottles and pots. Enjoy the high-quality cosmetics that not only make you feel great but are also kind to the planet.

Step 2: Empty? Don’t throw away!

Once you've used up your product, the eco-friendly journey of the packaging is just beginning. Instead of throwing the empty aluminum bottles and pots into the trash, we encourage you to hold onto them. Remember, these aren't just containers; they're key players in our mission for a greener world.

Step 3: Drop Off at collection points

Take your empty bottles and pots to one of our designated collection points. These are conveniently located at pharmacies and various partner locations. By dropping off your empties, you’re taking an active part in our sustainable cycle and helping to minimize waste.

Step 4: Collection and Refilling

Once collected, the bottles and pots are brought back to our facilities. Here’s where the magic of recycling happens. We meticulously clean and sanitize each container, ensuring they meet our high standards for reuse. If a bottle or pot is deemed suitable for reuse, it's refilled with our premium cosmetic products, ready to start its journey anew.

Step 5: Back on the shelf

The refilled bottles and pots are then returned to the market. This not only reduces the need for producing new packaging but also lessens the overall environmental impact. Every time a bottle or pot is reused, we’re saving resources and energy.

What If a Container is Too Damaged?

No bottle or pot is left behind in our system. If a container is too damaged or worn out for refilling, we don't just discard it. Instead, it's sent back into the aluminum recycling system, ensuring that the materials are recovered and can be used in creating new products, thus maintaining our commitment to zero waste. ConclConclusion

We have already talked about the circular economy here. This refill program is a prime example of a circular economy, where products and materials are reused and recycled, minimizing waste and resource consumption. By participating, you're not just a customer but an essential part of a sustainable, eco-friendly cycle. Together, we're making a tangible difference in reducing waste and promoting environmental sustainability.

14 views0 comments


bottom of page