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Circular Economy and Rechargeable Products: Leading the Way in the Indian Ocean

Updated: Oct 12, 2023

The circular economy has become a burning topic recently, and rightly so. As the climate crisis looms large, it's imperative that we rethink our consumption and production patterns. One of the most promising solutions is the adoption of rechargeable products. This article will explore this fascinating concept while spotlighting remarkable initiatives in Reunion Island and Mauritius. We'll also introduce two outstanding products contributing to a more sustainable lifestyle: Naturé Cosmetics' natural solid deodorant and the rechargeable Kiima applicator.

What Is the Circular Economy?

The circular economy aims to reduce waste and maximize resource utilization. Unlike the traditional linear economy, where products are manufactured, used, and discarded, the circular economy encourages product reuse, repair, and recycling. It is based on the "cradle to cradle" principle, where materials and products are designed to have an extended lifespan and to be reintegrated into the production cycle at the end of their useful life.

Advantages of the Circular Economy

Adopting the circular economy comes with numerous benefits, including waste reduction, preservation of natural resources, creating local jobs, and reducing greenhouse gas emissions. But how does this manifest in our daily lives? Let's delve into two concrete examples.

In Reunion Island:

  • Fourmize Reunion: In Reunion Island, the Fourmize Reunion stands out for its commitment to the circular economy. Fourmize goes beyond traditional recycling initiatives by encouraging citizens to sort their recyclable waste while rewarding their efforts. How does it work? Fourmize has established a network of multi-flux voluntary collection points for sorted recyclable waste. This approach enables citizens to efficiently sort their waste, contributing to the reduction of non-recyclable waste. The real innovation lies in the reward system called "Mizes." Each time a citizen sorts and deposits recyclable waste in a Fourmize collection point, they earn Mizes. These Mizes are universal digital values that accumulate over time. What makes Mizes even more appealing is that they can be converted into commercial benefits with Fourmize's partners. As a result, citizens can use their Mizes to enjoy discounts and special offers from partner merchants, effectively turning their waste into purchasing power.

  • Réutiliz: Another inspiring organization in Reunion Island is the Réutiliz Association, which promotes reuse and waste reduction. In Reunion Island, glass packaging, such as bottles and jam jars, accounts for a significant amount of waste, approximately 30,000 tons annually. However, half of this waste, approximately 15,000 tons, ends up filling our landfills due to inadequate sorting. The other half is shipped to Africa to be crushed and recycled into new glass products. Yet, there is a simple alternative: clean and reuse them. Réutiliz's primary goal is to establish a comprehensive system for collecting, cleaning, and redistributing glass containers in Reunion Island, whether it's jam jars, chili paste containers, honey jars, beer bottles, and much more.

In Mauritius:

  • Mission Verte: Founded in 2007, Mission Verte is a non-profit Mauritian organization dedicated to environmental preservation through education and positive actions. Its primary goal is to raise public awareness about the importance of waste reduction, reuse, recycling, and composting. Mission Verte plays a crucial role in promoting the circular economy in Mauritius by establishing over 100 collection points for recyclable waste, including plastic, paper/cardboard, aluminum, and electronic waste. The organization strives to facilitate the transition to a more sustainable economic model by promoting selective collection and recycling.

  • The Good Shop Mauritius: The Good Shop is a pioneering second-hand retail enterprise in Mauritius. Starting with one retail store as a pilot concept, it has grown into a group of stores that positively impact the environment, employment, and education. This is achieved by creating meaningful employment opportunities, including for individuals facing difficulties, all while helping reduce waste and pollution by selling second-hand and upcycled goods. Every day, The Good Shop accepts donations ranging from books to furniture, household items, and clothing. These items are carefully sorted to ensure they have the best possible extended lifespan. Unfit items for sale are upcycled whenever possible. Donated goods are distributed in a way that preserves dignity and reaches those who truly want and need them. In fact, 50% of the items are sorted and donated to NGOs to directly support their missions or beneficiaries.

Contributions of Naturé Cosmetics and Kiima to the Circular Economy:

When discussing circular economy initiatives, it's essential to highlight two products that align perfectly with this approach.

  • Naturé Cosmetics Natural Solid Deodorant: This natural solid deodorant is made from environmentally friendly and natural ingredients. It reduces the environmental impact compared to conventional deodorants, often packaged in disposable plastic containers. Moreover, the durable container can be recycled or reused once the product is used up, minimizing waste.

  • Kiima Rechargeable Applicator: This innovative applicator significantly reduces the use of single-use plastic deodorant containers. With the Kiima applicator, you can purchase solid refills, which are more cost-effective in the long run and reduce the environmental footprint. It's a perfect example of how smart design can contribute to a circular economy by eliminating waste and promoting reuse.


Conclusion Reunion Island and Mauritius, along with the mentioned initiatives and products, illustrate how local actions can have a positive impact on the planet


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